Calverts Liberty leaflets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In 2010 I managed a major re-development of Liberty’s website which included writing or editing all the copy.

The new site was delivered on time and under budget, with improved search results page rank for our target keywords, and double the number of page views and email list subscriptions each month.

 

Writing and editing samples

 

“Sarah has a rare talent for taking complicated and nuanced issues and being able to turn them into compelling copy for a wide range of audiences. She is also an excellent editor with a sharp eye for detail and the ability to generate interesting and relevant content as well as to liven up existing prose that’s missing that certain something.”
– Lee Rodwell, Director of Development, Liberty

 

“Sarah displayed her impeccable project management skills when faced with the challenging task of overseeing a website redesign to a tight timetable and with limited resources. Her initiative and knowledge took Liberty’s digital engagement to the next level. Juggling expectations from different teams is never an easy task but Sarah is attentive and patient, with a particular strength for translating technical information to multiple stakeholders.”
– Sabina Frediani, Campaigns Coordinator, Liberty

liberty

 

 

 

 

 

 

The fundraising copy originally appeared in the magazine insert above, which was designed by the brilliant Calverts.

The website was designed by Rich McCoy and built by Kitsite.